The Journey and Horizons of the National Grower Register with Jay Holland, GM of Business Development
In this episode, Ben Reid, Co-founder of AgriDigital, speaks with Jay Holland, Business Development General Manager at NGR.
Jay, a regular Harvestable listener, delves into his role at NGR and the organisation's progression since 2011. Starting as a paperwork-heavy "call centre", NGR now serves over 30,000 farming businesses and collaborates with 200 data subscribers.
Central to NGR's mission is simplifying processes for growers. This allows them to effortlessly tap into new markets and maintain connections in their supply chain, eliminating unnecessary administrative burdens.
The discussion covers the importance of centralised data for growers, the transition from paper to digital records, and NGR's evolving role in the industry. The episode also highlights entities using NGR's database and touches on future focuses: traceability and the carbon in agriculture.
Lastly, NGR's recent ventures are discussed, including their expansion into feedlots and cotton, as well as their collaboration with a chemical manufacturing business.