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Whether it's livestock management platform Agriwebb which abandoned its direct-to-farmer strategy that worked at home to scale effectively overseas, or grain management software group Agri Digital which ditched a blockchain strategy that built its early reputation, leading Australian agtech startups have proven themselves nimble and willing to change mentality to succeed.

Founder, farmer, lawyer, mum, advisor, board member, mentor. Emma Weston is many things, but it’s undeniable to say that first and foremost, she’s a force for change.

Emma Weston joins Australia’s top founders and visionaries share their success stories and their insights on the biggest issues in business today.

Ben is a co-founder of ag software company AgriDigital, and is a fourth generation farmer. Ben grew up on a mixed family farm between Young and Cowra in NSW, before going away to boarding school. He went on to study a Bachelor of Commerce in Orange, and like many country kids, contemplated whether or not to come back to work on the family farm. He took a leap and decided to pursue a career off-farm, securing his first job after University with a grain company in the Riverina, leading him into a 20 year career specialising in commodity marketing, broking, logistics, storage and trading.