Anna Falkiner of Cropify: Smart Classification for Objective Testing of Pulse & Grain Crops

With a farming background, Anna, alongside her co-founder and husband Andrew Hannon, who brings two decades of direct experience in the grain industry, is at the forefront of revolutionising pulse and grain classification.

Anna's transition from her farming origins through to a global marketing role in the wine industry and in her own consulting business has uniquely equipped her to tackle long-standing challenges in the grain supply chain.

Starting with early testing in 2019, Cropify has now developed an impressive prototype, using AI and machine learning to eliminate subjective testing in pulse and grain crops. Beginning with the intricate task of classifying lentils, Cropify's technology shows promise for a wider application across various crops. This approach offers remarkable accuracy, considerably decreasing the time required for crop classification, enhancing supply chain efficiency.

Join us to discover how Anna and Cropify, with their cloud-based intelligence and industry-leading imaging technology, are redefining smart classification standards in the agricultural sector.

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