Join us in this fascinating Harvestable episode where Ben Reid, co-founder of AgriDigital, welcomes Bridie Ohlsson, CEO and co-founder of Geora. Bridie's journey is nothing short of remarkable, beginning her career fresh out of university at AgriDigital and swiftly evolving into a leading figure in agricultural technology.
In this episode, Bridie shares her transition from law to leading Geora, and how her work on a blockchain project at AgriDigital evolved into the inception of Geora. Learn about Geora's mission to support agriculture through innovative digital infrastructure, enhancing trust and delivering finance to farmers globally.
Bridie delves into how Geora is harnessing blockchain technology, not just as a sophisticated database but as a tool for creating decentralised, integral, and auditable agricultural data. This approach is crucial in a sector where impact and outcomes significantly influence the bottom line for businesses and farmers.
Discover Geora's role in connecting proof of farm practices with financial products, and how they're working with major banks like NAB to integrate green loans that reward and incentivise climate-positive and sustainable farming practices. Bridie also discusses Geora's efforts in providing farmers with tools for benchmarking and adopting greener practices, emphasising that the most profitable farming methods can and should also be the most environmentally friendly.
This episode offers insights into the future of risk and credit models in agricultural finance, underlining the increasing importance of transparent and sustainable farming practices driven by data.
Tune in to understand how Bridie and Geora are shaping a new era in agricultural data usage, where every piece of information contributes to a more sustainable and profitable future.